2024–2025
BRANDING, PACKAGING, WEB
Sublunary Coffee Concept
Sublunary Coffee is a fictional coffee brand that I conceptualized to explore how storytelling can be conveyed through branding and packaging design. Sublunary Coffee draws from its mystical origins to deliver high-quality and carefully sourced coffee.
Elevate your senses with Sublunary Coffee.
Centuries ago, it was believed that the moon's influence enhanced the flavor of coffee beans, imbuing them with a mystical richness and depth.
Today, Sublunary Coffee honors its origins by partnering directly with long-standing farming communities to deliver high-quality coffee that's grounded in richness.
The Design Process
Once I developed the origin story for Sublunary Coffee, I began to craft the visual identity for the brand. I sought to create an aesthetic that conveyed both wonder and elegance in order to balance its mystical origins with its place in third wave coffee culture.
For the coffee bag designs, I was inspired by art nouveau designs that used intricate yet elegant flourishes to accentuate the type.
Website Mockup
More Work
BRANDING, WEB, STRATEGY
Town of Chapel Hill
